Complete Guide to Registering with Bing Webmaster Tools to Expose Your WordPress Blog to Bing Search

~ ju999

Registering your WordPress blog with Bing Webmaster Tools is a crucial step in ensuring your content is discoverable by Bing and its partner search engines. Here’s a detailed guide on how to do it:

1. Prerequisites:

  • A Microsoft Account: You’ll need a Microsoft account (Outlook, Hotmail, Skype, Xbox Live, etc.) to access Bing Webmaster Tools. If you don’t have one, you can easily create one for free.
  • Access to Your WordPress Blog’s Backend: You’ll need administrative access to your WordPress dashboard to implement verification methods.
  • A Live WordPress Blog: Your blog must be publicly accessible on the internet.

2. Create a Microsoft Account (If You Don’t Have One):

  • Go to the Microsoft account sign-up page (usually https://signup.live.com/).
  • Follow the on-screen instructions to create a new account. You’ll need to provide your name, a desired email address (or use an existing one), a password, your birthdate, and country/region.
  • You might be asked to verify your email address or phone number. Follow the instructions provided by Microsoft.
  • Once completed, you’ll have a Microsoft account.
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3. Access Bing Webmaster Tools:

  • Open your web browser and go to the Bing Webmaster Tools website: https://www.bing.com/webmasters/.
  • Click on the “Sign in” button, usually located in the top right corner.
  • You’ll be prompted to sign in with your Microsoft account. Enter your email address or phone number and your password.
  • Click “Sign in”.

4. Add Your WordPress Blog:

  • Once logged in, you’ll be taken to the Bing Webmaster Tools dashboard.
  • You’ll likely see an option to “Add a site”. Click on this button.
  • You will be presented with two options to add your site:
  • Option 1: Manually add your site: Enter the complete URL of your WordPress blog (including http:// or https://).
  • Option 2: Import your sites from Google Search Console: If you already have your blog registered with Google Search Console, you can easily import the information. This can save you some time.

5. Verify Ownership of Your Blog:

Bing needs to verify that you are the rightful owner of the website you are trying to register. They offer several methods for verification. Choose the one that is most convenient for you:

  • XML File Authentication:
  • Bing will provide you with a unique XML file (e.g., BingSiteAuth.xml).
  • Download this XML file to your computer.
  • Upload this file to the root directory of your WordPress installation. You can do this using an FTP client (like FileZilla), your web hosting control panel’s file manager, or sometimes through a file manager plugin in WordPress. The root directory is usually where your wp-content, wp-admin, and wp-includes folders are located.
  • Once the file is uploaded, go back to Bing Webmaster Tools and click the “Verify” button. Bing will check if the file exists at the correct location.
  • Meta Tag Authentication:
  • Bing will provide you with a unique meta tag. It will look something like: <meta name=”msvalidate.01″ content=”YOUR_UNIQUE_CODE” />.
  • Copy this entire meta tag.
  • Log in to your WordPress dashboard.
  • You need to insert this meta tag into the <head> section of your website’s homepage. There are several ways to do this:
  • Using a Theme Options Panel: Some WordPress themes have built-in options to add code to the <head> or <footer> sections. Check your theme’s documentation or settings.
  • Using a Plugin: There are many WordPress plugins that allow you to insert code into the <head> section. Popular options include “Insert Headers and Footers” or “WPCode (formerly Insert Headers and Footers by WPBeginner)”. Install and activate one of these plugins. Then, go to the plugin’s settings and paste the meta tag into the “Header” section.
  • Directly Editing Theme Files (Not Recommended for Beginners): You can edit the header.php file of your theme. Make sure to create a backup of your theme before making any changes. Navigate to Appearance > Theme Editor in your WordPress dashboard (or access the file via FTP at wp-content/themes/your-theme-name/header.php). Locate the <head> tag and paste the meta tag right after it. Click “Update File”.
  • After adding the meta tag, go back to Bing Webmaster Tools and click the “Verify” button. Bing will check if the meta tag exists in your website’s <head>
  • section.
  • CNAME Record Authentication:
  • Bing will provide you with a specific CNAME record that you need to add to your domain’s DNS settings. This method is generally more technical.
  • Copy the provided Host name and Points to address.
  • Log in to your domain registrar’s website (e.g., GoDaddy, Namecheap, etc.) or your DNS management provider (if different).
  • Navigate to the DNS settings for your domain.
  • Add a new CNAME record.
  • In the “Host” or “Name” field, enter the Host name provided by Bing.
  • In the “Points to” or “Value” field, enter the Points to address provided by Bing.
  • Save the DNS record. DNS changes can take some time to propagate (usually a few hours, but sometimes up to 24-48 hours).
  • After adding the CNAME record, go back to Bing Webmaster Tools and click the “Verify” button. Bing will check if the CNAME record is correctly configured.

Choose one of these verification methods and follow the instructions carefully. Once the verification is successful, Bing will confirm that you are the owner of the website.

6. Submit Your Sitemap:

Submitting a sitemap helps Bing discover and crawl all the pages on your blog more efficiently.

  • Generate a Sitemap: If you haven’t already, you need to generate an XML sitemap for your WordPress blog. You can do this using various WordPress SEO plugins like Yoast SEO, Rank Math, or Google XML Sitemaps. These plugins usually generate a sitemap URL like yourdomain.com/sitemap.xml or yourdomain.com/post-sitemap.xml.
  • Submit Sitemap to Bing:
  • In Bing Webmaster Tools, navigate to the “Sitemaps” section in the left-hand menu.
  • Click on the “Submit a sitemap” button.
  • Enter the URL of your XML sitemap (e.g., https://yourdomain.com/sitemap.xml).
  • Click the “Submit” button.

7. Submit URLs (Optional but Recommended):

You can also manually submit individual URLs to Bing for faster indexing, especially for new content.

  • In Bing Webmaster Tools, navigate to the “URL Submission” section in the left-hand menu.
  • You can either enter URLs one by one or paste a list of URLs (up to 10,000 per day).
  • Click the “Submit” button.

8. Explore Bing Webmaster Tools:

Once your blog is registered and verified, take some time to explore the various features of Bing Webmaster Tools. You can:

  • View Dashboard: Get an overview of your website’s performance in Bing search.
  • Sitemaps: Monitor the status of your submitted sitemaps.
  • URL Inspection: Analyze individual URLs to see how Bing sees them.
  • Keyword Research: Discover relevant keywords for your content.
  • SEO Analyzer: Get suggestions on how to improve your website’s SEO.
  • Backlinks: See which websites are linking to your blog.
  • Crawl Information: Analyze Bingbot’s crawling activity on your site.
  • URL Submission: Submit new or updated URLs for indexing.
  • Content Keywords: Identify the top keywords found on your website.
  • Mobile Friendliness Test: Check how mobile-friendly your blog is.

9. Importing from Google Search Console (Alternative Method):

As mentioned earlier, you can import your website data directly from Google Search Console if you already have it set up.

  • During the “Add a site” process in Bing Webmaster Tools, choose the “Import your sites from Google Search Console” option.
  • You’ll be asked to sign in to your Google account that is associated with your Google Search Console.
  • Grant Bing Webmaster Tools permission to access your Google Search Console data.
  • Select the website(s) you want to import and click “Import”.
  • Bing will then attempt to import your sitemap and other relevant information. You might still need to verify ownership depending on your Google Search Console
  • setup.

Important Considerations for Bing:

  • Quality Content: Focus on creating high-quality, original, and user-friendly content.
  • User Experience: Ensure your blog is easy to navigate, loads quickly, and provides a positive user experience.
  • Mobile-Friendliness: With a significant portion of searches happening on mobile devices, having a mobile-responsive WordPress theme is crucial.
  • Relevant Keywords: Use relevant keywords naturally within your content, titles, and descriptions.
  • Internal Linking: Link to other relevant content within your blog to improve navigation and SEO.
  • Backlinks: Earn high-quality backlinks from other reputable websites.

By following these detailed steps, you can successfully register your WordPress blog with Bing Webmaster Tools and start optimizing it for Bing search. Regularly check your Bing Webmaster Tools dashboard for insights and opportunities to improve your blog’s performance.

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